Search / 1,226 posts tagged directmail

Brochures are a great way to get your detailed product info to customers or as a way to generate sales leads. Brochures can work alone or they can support other sales and marketing materials. Before you even start writing your brochure or even think about the brochure printing process, though, there are a few considerations to think about.

Lenders and borrowers may be suffering, but the ongoing credit crunch appears to spell relief for mailmen's aching shoulders. That's because mailbags could be lighter amid a notable decrease in credit card offers.

EXPOSURE There are many reasons why some student-athletes are recruited more than others. The number one reason is exposure, If you need the exposure to get involved with at least 100 schools, you should begin to market yourself as soon as possible.

How do you express the value of social media to direct response gurus? Geoff and I are co-chairing the Direct Marketing Association of Washington’s upcoming Electronic Media Marketing Day. We were obliged to co-author an article for the member newsletter - anything to help prime direct marketers for electronic engagement.

What should you do if you’re worried about people thinking your mailer is junk mail? How about just telling them it’s not junk mail? The copywriter for one hearing aid company simply used a teaser that said “THIS IS NOT JUNK MAIL!!!” Is this an effective way to get people to read your mailer? I think not.

Earlier this month we published an article on how to lessen the environmental impact of direct mail programs. We invited further suggestions from fundraisers. Fundraising agency Mal Warwick Associates pointed us to their firm’s environmental practices statement, which describes the steps the company

Ten Tips for Mass Email Marketing Success Posted on August 19th, 2008 in Direct Mail Advertising By: Sid Software A mass email marketing campaign is one of the cheapest ways that a business can use to market their product to new consumers. If done correctly you can make allot of money from email marketing.

Welcome to “Putrid Prose,” a regular feature we’re kicking off today. As editors, proofreaders, and avid pleasure readers, Jim and I come across a lot of truly stinky writing (some of it, our own). In this column, we’ll share snippets that make our noses wrinkle in disgust.

A good strong brand is far more than just a logo – it is the embodiment of your corporate personality and DNA. We help our clients to develop a brand that works effectively and then we help them to produce well-executed marketing collateral including brochures, magazines, websites and direct mail.

Lately, there has been a lot of buzz about dimensional mail, also know as lumpy mail. Why is that? Advertising has been becoming increasingly less effective because of fragmentation. Consumers are busier than ever and spend less time focused on any single medium for a great length of time, so reaching them with a consistent message is more difficult and more expensive.